Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
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by Mark W. Schaefer
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book of its kind, the bestselling book on personal branding.